Miraculous Equation
‍(AI change management)
‍Challenge: Selling AI adoption to enterprise buyers who have been promised transformation before and have good reason to be sceptical.Action: Owned positioning, messaging and content end to end, and ran the pipeline from first contact to qualified lead.Result: A consistent voice across the business, and quarterly performance reporting that shapes what gets written next.

Megastars and IKOL (Web3 creator economy)
‍Challenge: Explaining self-sovereign identity, smart escrow and digital ownership to social media creators in Nigeria who care about getting paid rather than about the protocol underneath.
‍Action: Produced over 20 long-form articles and ongoing creator education, translating Web3 mechanics into practical benefits.
‍Result: A community built from nothing to 400+ members worldwide, concentrated in Nigeria.

Trescudo and Ratchet Capital (cybersecurity and private capital)
Challenge: A private capital firm investing in blockchain and tokenisation, and its cybersecurity brand selling to busy Benelux business leaders. Neither had an owned presence.
Action: Turned NIST guidance into language business owners act on, and ran content and SEO across Ratchet's portfolio.
Result: Trescudo launched from zero across five platforms to thousands of monthly engagements. Ratchet's LinkedIn established from a standing start.

Essential Millennial (agency, 2023-2025)
‍Challenge: Running a full-service agency alone, across every discipline a small business needs.
Action: Did all of it. Writing, design, video, web development, SEO, sales, client relationships and financials, then hired as it grew.
Result: Annual revenue past R500,000, with a single account worth over R400,000, and the brand's Instagram to 15,000 followers.

Explain (media and agency)
‍Challenge: Maintaining editorial standards across fintech, green energy and human rights clients in an eight-person operation.
‍Action: Ran the newsroom as Managing Editor, coaching a distributed team of writers, designers, videographers and editors, and directing client relationships.
‍Result: Consistent output quality across sectors, and editorial decisions that held up commercially.

Passion Posts (SEO content)
‍Challenge: Writing to rank for international clients across dozens of unrelated industries, on subjects I knew nothing about until I researched them.
Action: Researched and wrote search-optimised content on coffee, HVAC, construction, sports supplements and consumer electronics, among other topics built around US search intent.
Result: A year of volume that taught me to find the angle fast, and to write to a keyword without the reader noticing.

Essential Millennial (publication, 2019–2021)
‍Challenge: Building an audience from nothing, with no budget and no existing readership.
‍Action: Co-founded a publication for millennials, wrote and edited alongside a contributing writer, and built the WordPress site front to back including design, page speed, SEO and analytics.
‍Result: Close to 900 articles published, reaching more than 20,000 readers across 160 countries.

Ammbr(blockchain and telecoms)
‍Challenge: Explaining blockchain mesh networking layered on TV white space spectrum, in 2017, to an audience split between crypto enthusiasts, telecoms engineers and investors.
‍Action: Turned the whitepapers into press releases, explainers and social content, and engaged the community directly on Telegram and X (Twitter).
‍Result: Coverage in financial and blockchain trade press, including bylined articles in Proactive Investors and Investing News Network.

Soccer Laduma (journalism)
Challenge: Producing high-impact reporting to deadline for Africa's biggest football publication.
Action: Conducted investigative interviews and statistical analysis across print, online, audio and video, and worked on campaigns with clients including Avbob, Nivea and Deep Heat.
Result: A source network across clubs, federations and agents, and the habit of writing fast without writing badly.