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An overhead view of a dark desk with a laptop, coffee cup and notebooks, with the words "Tell me what you're building".

If you've built something worth explaining, I'd like to hear about it.

I work with technology companies that have something genuinely good and can't quite explain it. Writing, editing, content strategy and search. Tell me what you're building and what you need written.
I'll tell you honestly whether I'm the right person for it, and if I'm not I'll usually know who is.

Details

Email: kylforsmi@gmail.com‍
‍Based in: Braga, Portugal
‍Working: Remotely across Europe
‍Response time: A day or two

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Frequently asked questions

What kind of companies do you work with?
Mostly technology: AI, cybersecurity, blockchain, fintech, telecoms. The common thread is a difficult subject rather than a particular industry. I started in journalism and spent two years in sports media, which is where the habit of explaining things to people who don't already care came from.
Can you take something technical and make it readable?
That's most of what I do. NIST cybersecurity frameworks, blockchain whitepapers, self-sovereign identity, AI adoption. I read the source material until I understand it properly, then write the version someone else can follow.
Do you only write, or can you handle the full scope?
The full scope, if that's what's useful. Writing and editing, design, video, social, community management, email, SEO, WordPress and Webflow builds, paid campaigns, performance reporting, and the strategy that decides what gets made.

For a long stretch at my own agency I handled all of it myself, and I ran a newsroom before that. So if you need one person who can take something from a rough brief to a published, promoted and measured piece of work, that's the shape I'm built for. And if you already have a team, I know what I'm asking for when I brief someone else.