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Complicated things, explained.

For people who built something worth explaining.
Made simple, kept accurate.

Ten years turning technical subject matter into writing people finish.

Read the work
Close-up of vintage typewriter keys on a dark wooden desk.
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An open spiral notebook with a pencil resting across it.
A wooden library card catalogue with one drawer pulled open, index cards visible.
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Braga, Portugal
©2026

Clients

Technology companies, media businesses, and a few people who just needed something explained properly.

Miraculous Equation

Marketing and content for an AI change-management consultancy selling to sceptical enterprise buyers.

Trescudo

Turned NIST Cybersecurity Framework guidance into language business owners act on.

Explain

Ran the newsroom as Managing Editor, coaching a distributed team of writers, designers and videographers.

Soccer Laduma

Interviews and statistical analysis for Africa's biggest football publication.

Essential Millennial

Founded it and ran it, first as a publication, then as a digital agency for small businesses.

Onafriq

Editorial work on cross-border payments across African markets.

Daystar Power

Content for a solar and Power-as-a-Service business operating across West Africa.

Megastars

Explained Web3 ownership and smart escrow to social media creators in Nigeria. Built the community from nothing to 400+ members worldwide.

IKOL

Creator education on self-sovereign identity and digital ownership, written for people who aren't developers.

Ratchet Capital

Full-cycle content and SEO for a technology firm and its portfolio of early-stage brands.

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About

Print newspapers above Shibuya's advertising billboards — the attention economy that technical content strategy and SEO have to compete in.

Journalist by training, content strategist by trade.

Kyle

How I work

I read until I understand it properly. Not enough to fake it in a meeting, enough to explain it to someone who has never heard of it.
‍
That usually means going to the source material rather than the marketing page: the whitepaper, the framework document, the engineer who built the thing. Most of the work happens before any writing does.
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Then I find the entry point. Every technical subject has one thing that makes a reader care, and it is almost never the thing the company leads with.

What I do

3

Ten years across AI, cybersecurity, blockchain, fintech and telecoms. Three things I get asked for most.

Vintage typewriter with paper loaded, illustrating copywriting and content writing services for technical and B2B brands.
View case
A printed manuscript page marked up in red pen with corrections and margin notes.

Content and Copywriting

Ten years of writing about subjects most people avoid. Articles, landing pages, ad copy, whitepapers, newsletters, scripts. Plus editing other people's work, which is often the more useful half.
Hands typing on a laptop with a search bar overlaid, representing SEO and search discoverability.
View case
A wooden library card catalogue with an open drawer of index cards, representing search indexing and content discoverability.

Search and Discoverability

Seven years of SEO, and now generative engine optimisation. Making good writing findable, by search engines and by AI.
A planning board covered in handwritten entries and sticky notes, representing editorial planning and content strategy.
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A newsroom whiteboard mapping out upcoming stories and deadlines, representing an editorial calendar planned ahead of the news cycle.

Content Strategy

Deciding what to publish, where, and in what order. Editorial calendars, positioning and messaging, tied to what the business actually needs.

Services

Six things I deliver, from a rough brief to a finished piece.

A black-and-white photograph of a vintage typewriter.

Content and Copywriting

Blog articles, landing pages, ad copy, email campaigns, whitepapers, case studies, product messaging and video scripts.
A magnifying glass resting on a laptop keyboard.

SEO and Search

Keyword research, on-page optimisation, technical audits, page speed, Search Console reporting, and generative engine optimisation for AI search.
A printed page covered in handwritten notes and corrections, with a red pen resting on top.

Editing and Style Guides

Structural editing of other people's drafts, brand voice and messaging frameworks, style guides, and coaching subject matter experts into readable writing.
A weekly planner drawn out on a whiteboard.

Editorial Planning

Content calendars across blog, email, social, PR and paid. Campaign planning, seasonal hooks, and performance reporting against what actually ran.
A digital flowchart showing connected process steps.

Technical Translation

Whitepapers, frameworks and specifications turned into explainers, FAQs and educational content for non-technical audiences.
A bird's-eye view of a large desk with eight people working on laptops and tablets, surrounded by notebooks, phones and coffee cups.

Team and Workflow

Managing writers and freelancers, editorial standards, publishing workflow, and briefing agencies and contributors.
Get in touch

If you've built something worth explaining.

Based in Braga, working remotely across Europe. Drop me a line about what you're building and I'll tell you honestly whether I'm the right person for it.

Send me a message
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